Based on their current trajectory, the country’s largest retail banking institutions are expected to achieve a substantial lead in overall customer satisfaction vs. Midsize and Regional banks by 2020,” said Jim Miller, senior director of banking at J.D. Power.
Businesses of every shape and size tout the top shelf customer service they provide. Words like reliability, friendly, personal, dependable, and proven are used. Every representative of their firm says that their company has "great customer service".